# Launch checklist

Parallel to engineering. Product is Coached · Measured · Hired — not LMS growth.

## Coaches (supply)

- [ ] Recruit ~5 coaches across active career tracks (≥3 tracks covered).  
- [ ] Each coach completes **Coach setup** (`/dashboard/coaching/availability`).  
- [ ] Confirm **match ready** (track + availability + active offering). Featured is system-managed.  
- [ ] Use admin match override for first learner matches if automatic matching is thin.  

## Verified profiles (proof)

- [ ] ≥20 public profiles (`/u/[slug]`) with **WORK_SAMPLE + LIVE_REVIEW + ATTESTATION**.  
- [ ] Spot-check `/credentials/[code]` (distinct from course `/verify`).  
- [ ] Measure time-to-first-session after intake.  

## Employers (demand)

- [ ] First employer org; lands on `/dashboard/talent`.  
- [ ] Invoice for search seats; **admin marks paid** to activate.  
- [ ] One real intro from Search → Pipeline; optionally record a placement.  

## Do not treat as launch goals

- Padding/spacing polish across the app  
- Growing the course catalog as the growth wedge  
- Stripe (or other) employer self-serve checkout