# MVP overview

Stakeholder pitch in the app: [localhost:3000/mvp](http://localhost:3000/mvp).

## Goals

1. Learner completes intake → match → coaching → evidence → public profile.  
2. Coach completes setup and becomes **match ready**.  
3. Employer registers, gets seats (invoice → admin mark paid), searches, intros, places.  
4. Marketing sells CMH — not “500+ courses.”  
5. Public proof: `/u/[slug]`, `/credentials/[code]` distinct from `/verify`.

## Success criteria

| Signal | Target |
|--------|--------|
| Coaches live | ~5 coaches across ≥3 active tracks; setup complete |
| Proof inventory | ≥20 public profiles with full three-evidence verification |
| Demand | First employer org with seats activated; ≥1 real intro |
| Funnel | Measure time-to-first-session after intake |

## In scope

- Learner intake → match → evidence → profile → employer intro  
- Coach setup checklist  
- Employer talent search / pipeline / jobs / billing (manual activation)  
- Public proof pages  
- Admin tracks/skills; match override  

## Out of scope

- Self-serve employer checkout (Stripe etc.)  
- Full ATS / LinkedIn clone  
- AI tutor replacing coaches  
- Seeding 20 real profiles in engineering (ops owns this)  
- Course catalog as the growth strategy  
- App-wide spacing redesigns as deliverables  

See [Launch checklist](/mvp/launch-checklist).