# Marketing and public surfaces

## Marketing

| Path | Role |
|------|------|
| `/` | CMH hero; active career tracks from API |
| `/coaching` | Coaching product + CTA |
| `/mentorship` | Mentorship (prep / guidance) |
| `/employers` | Employer value + signup |
| `/pricing` | Learner / employer / team pricing |
| `/contact` | Sales & support (`?intent=enterprise`) |
| `/become-instructor` | Apply as coach |
| `/blog`, `/blog/[slug]` | Content |
| `/legal`, `/privacy-policy`, `/terms-of-service` | Legal |
| `/mvp` | Stakeholder pitch |
| `/docs` | Thin in-app docs |
| `/brand` | Brand guidelines |

Header/footer emphasize Coaching, Employers, Pricing, Contact (Mentorship secondary).

CMS for blog / pricing / site settings is under **Admin → Content**. Public APIs: `/api/v1/blog`, `/pricing`, `/site-settings`, `/newsletter`, `/contact`.

## Public proof (do not conflate)

| Path | What | Not |
|------|------|-----|
| `/u/[slug]` | Learner CMH profile | Resume dump |
| `/credentials/[code]` | Skill credential | Course certificate |
| `/verify` | Course certificate | Skill credential |
| `/instructors/[id]` | Coach-first instructor page | Course catalog only |