Launch checklist

Parallel to engineering. Product is Coached · Measured · Hired — not LMS growth.

Coaches (supply)

• Recruit ~5 coaches across active career tracks (≥3 tracks covered).
• Each coach completes Coach setup (/dashboard/coaching/availability).
• Confirm match ready (track + availability + active offering). Featured is system-managed.
• Use admin match override for first learner matches if automatic matching is thin.

Verified profiles (proof)

• ≥20 public profiles (/u/[slug]) with WORK_SAMPLE + LIVE_REVIEW + ATTESTATION.
• Spot-check /credentials/[code] (distinct from course /verify).
• Measure time-to-first-session after intake.

Employers (demand)

• First employer org; lands on /dashboard/talent.
• Invoice for search seats; admin marks paid to activate.
• One real intro from Search → Pipeline; optionally record a placement.

Do not treat as launch goals

• Padding/spacing polish across the app
• Growing the course catalog as the growth wedge
• Stripe (or other) employer self-serve checkout